David Craft Ale

An 8-point star as the logomark, a slab-serif wordmark — DAVID in cocoa over CRAFT ALE in brick red — and Hopper, the winged hop, as the mascot. A rotating seal, a splash mark set in Archivo and a marquee of the brand's own lines complete the kit.

Alfa Slab One for display, Hanken Grotesk for text and interface. Cream, paper, honey, cocoa and ink carry the brand; each beer adds one colour of its own — Blonde, Amber, IPA and Dark.

Each beer has its own label set — neck, front, side and back, the back with tasting notes and ingredients — built on the same frame: the arched David Craft Ale name, Hopper and the beer's own colour.

The cans and the six-pack carriers carry the same system, so the four beers read as one family on the shelf.

The homepage opens with a splash, then lets Hopper chase the cursor around the hero. Picking a beer recolours the shelf and the “Now pouring” panel; pages hand over through “the pour” — four bands in the beer colours rising and unwinding like a glass being filled.

The story page reveals its illustrations through irises and curtains, then walks through the brewery journey in seven steps — milling, mashing, boiling, fermentation, conditioning, bottling and good company — each illustration linked to the next by a line that draws itself as you scroll.

Every beer has its own page: a photo gallery, the essentials (volume, ABV, IBU) and a switch between bottle and can, single and six-pack, with photo and price following the choice.

Hopper gets a page of his own as a limited plush drop, with a gallery and the rest of the merch — beer mats, a bottle opener and a pint glass.

“Pick your pour” lays out the whole lineup — bottles, cans, six-packs and accessories. Hovering a product swaps in a close-up photo, and a quick view opens any product without leaving the page.

On mobile the beer shelf becomes a carousel you tap or swipe, the brewery journey turns into a vertical trail, and the quick view and distributor map stay one thumb away.